Privacy Policy
Last Updated: 22 August 2026
123 Tech World (“123 Tech World”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.
123 Tech World is operated by APT Digital FZ LLC in the United Arab Emirates.
This Privacy Policy explains how we collect, use, share, store and protect personal information when you visit www.123techworld.com, place an order, contact us or otherwise interact with our store.
Information We Collect
When you use our website or place an order, we may collect information such as:
• Full name
• Mobile or telephone number
• Email address
• Delivery address
• Emirate, city or area
• Order and product details
• Customer support communications
• Information you voluntarily provide to us
We may also automatically collect certain technical information when you visit our website, including:
• IP address
• Browser type
• Device type
• Operating system
• Pages and products viewed
• Shopping-cart activity
• Referring website or advertisement
• Date and time of visits
• Approximate location based on IP address
• Cookie and similar technology information
We use this information to operate our store, process orders, improve our services and understand how customers interact with our website.
Cash on Delivery
123 Tech World primarily offers Cash on Delivery (COD) for orders within the UAE.
For COD orders, we do not require or store your credit or debit card details.
Payment is collected at the time of delivery by us or our authorised courier or delivery partner.
How We Use Your Information
We may use your personal information to:
• Process and confirm your order
• Prepare and arrange your delivery
• Contact you regarding an order
• Verify delivery details
• Provide customer support
• Handle damaged or defective product requests
• Process replacement requests where applicable
• Manage cancellations, failed deliveries and returns
• Detect and prevent fraudulent or abusive orders
• Improve our website and customer experience
• Analyse store and advertising performance
• Measure the effectiveness of our marketing campaigns
• Send marketing communications where permitted
• Meet accounting, legal, regulatory and tax requirements
• Protect our business, customers and website
We use personal information only for legitimate business purposes, with consent where required, or where otherwise permitted by applicable law.
Order Confirmation and Delivery
We may contact you by telephone, SMS, WhatsApp or email regarding your order.
This may include:
• Order confirmation
• Address verification
• Delivery updates
• Delivery scheduling
• Customer support
• Resolving failed or incomplete deliveries
To complete your delivery, we may share necessary information with authorised courier or delivery partners.
This may include your:
• Name
• Mobile number
• Delivery address
• Order reference
• Cash on Delivery amount
• Other information reasonably necessary to complete delivery
Our delivery partners should use this information only as necessary to provide delivery and related services.
Shopify
Our online store is hosted and powered by Shopify.
Shopify provides the e-commerce technology used to operate our website, display products, manage shopping carts and process orders.
As part of providing these services, Shopify may process information relating to visitors and customers.
Some information may be processed or stored outside the United Arab Emirates depending on Shopify's infrastructure and service providers.
Advertising and Analytics
We use advertising and analytics technologies to understand website activity and measure the effectiveness of our marketing.
These may include services provided by:
• Shopify
• Meta Platforms, including Facebook and Instagram
• Website analytics providers
• Advertising and measurement partners
Our website may use the Meta Pixel and related technologies.
These technologies may record activities such as:
• Visiting our website
• Viewing a product
• Adding a product to your cart
• Beginning checkout
• Completing an order
• Interacting with our advertisements
This information may help us measure advertising performance, understand customer journeys, improve campaigns and show advertisements that may be more relevant to users.
Third-party platforms process information according to their own privacy policies and practices.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to help the website function properly and improve the customer experience.
Cookies may be used for:
• Shopping-cart functionality
• Remembering website preferences
• Website security
• Fraud prevention
• Website analytics
• Measuring store performance
• Advertising measurement
• Understanding customer behaviour
Some cookies are necessary for our website to function properly.
You may be able to manage or delete cookies through your browser or device settings. Disabling certain cookies may affect some website features.
Marketing Communications
If you choose to receive marketing communications from us, we may send information about:
• New products
• Special offers
• Promotions
• Store updates
You may unsubscribe from marketing emails using the unsubscribe option provided in the communication.
You may also contact us to request that we stop sending direct marketing communications.
You may still receive necessary communications relating to an existing order, delivery or customer-service request.
Sharing Your Information
We do not sell your personal information for money.
We may share information with trusted service providers where reasonably necessary to operate our business.
These may include:
• Shopify
• Courier and delivery providers
• Technology and hosting providers
• Advertising platforms
• Analytics providers
• Customer-support providers
• Accounting and professional service providers
• Government or regulatory authorities where legally required
We may also disclose information where necessary to comply with applicable law, respond to lawful requests, protect our legal rights, prevent fraud or protect our customers and business.
International Data Processing
Some technology, advertising, analytics or service providers we use may process information outside the United Arab Emirates.
Where applicable, we take reasonable steps to ensure that personal information is handled appropriately and in accordance with applicable data-protection requirements.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Information may be retained where necessary to:
• Fulfil and maintain order records
• Provide customer support
• Resolve complaints or disputes
• Prevent fraud and misuse
• Meet accounting and tax obligations
• Meet applicable legal or regulatory requirements
When information is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to applicable requirements.
How We Protect Your Information
We use reasonable administrative, technical and organisational measures designed to protect personal information against:
• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction
We also rely on the security infrastructure provided by Shopify and other service providers used to operate our store.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Your Privacy Rights
Subject to applicable law and relevant exceptions, you may have the right to:
• Request information about personal data we hold about you
• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where applicable
• Request restriction or cessation of certain processing where applicable
• Object to certain uses of your information where applicable
• Withdraw consent where processing is based on consent
• Opt out of direct marketing communications
• Raise a concern regarding how your personal information is handled
To exercise a privacy right, please contact us using the details in the Contact Us section below.
We may need to verify your identity before processing certain privacy requests.
UAE Data Protection
We aim to handle personal information in accordance with applicable privacy and data-protection requirements in the United Arab Emirates, including where applicable UAE Federal Decree-Law No. 45 of 2021 Regarding the Protection of Personal Data.
This includes taking reasonable measures relating to the lawful use, confidentiality, security and protection of personal information.
Nothing in this Privacy Policy is intended to limit any rights available to individuals under applicable law.
Children's Privacy
Some products sold by 123 Tech World are designed for children; however, our website and purchasing services are intended to be used by adults who are legally capable of placing an order.
Children should not independently provide personal information or place orders through our website.
Parents or legal guardians should place orders on behalf of children.
If we become aware that personal information from a child has been provided improperly, we may take reasonable steps to delete or appropriately handle that information.
Fraud Prevention and Order Verification
Because we offer Cash on Delivery, we may take reasonable measures to identify fraudulent, duplicate, abusive or intentionally false orders.
This may include reviewing information such as:
• Order history
• Contact information
• Delivery history
• Repeated failed deliveries
• Other information reasonably necessary for fraud prevention and order management
This information is used only for legitimate order-management, fraud-prevention and business-protection purposes.
Third-Party Links
Our website may contain links to third-party websites, platforms or services.
Once you leave our website, those third parties operate under their own privacy policies and practices.
123 Tech World is not responsible for the privacy practices, security or content of third-party websites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
• Our business
• Our website or services
• Technology we use
• Third-party service providers
• Applicable legal or regulatory requirements
When this Privacy Policy is updated, the Last Updated date at the top of the page will also be updated.
Contact Us
If you have questions about this Privacy Policy, wish to exercise a privacy right or have concerns regarding your personal information, please contact us through the customer-support options available on our website.
123 Tech World
Operated by APT Digital FZ LLC
United Arab Emirates
Website: www.123techworld.com
We will review privacy-related requests and respond as appropriate in accordance with applicable law.